The goal of Google Ads is to create successful campaigns. To do that, you need to optimize your ads and find out which ones convert best. But how do you go about it? One of the most powerful tools is ...

What’s often misunderstood about Google’s incrementality testing and how Bayesian models use probability to guide better ...

Google is testing a new feature that allows advertisers to run A/B tests on images and videos within Demand Gen campaigns, marking a major step toward creative performance transparency. How it works: ...

Google is reportedly rolling out a new way to conduct broad match keywords experiments and A/B testing. Google wrote this "new approach is aimed at delivering faster results and reducing some of the ...