In marketing, it’s become quite popular to use an adjective as a noun. Take a look at some examples collected by branding expert Nancy Friedman: Find your fabulous (Thai Tourism and others) What is ...

Is it just us or do movie, book and play titles often follow the same exact format? The Constant Gardener. The Great Gatsby. The Big Lebowski. Article, Adjective, Noun. In this Ask Me One More final ...

You probably noticed this place is called Mount Scary. Well, that’s not because of the mountain. Allow me to explain. Y’see, she’s not just a yeti… she’s a scary yeti. Scary is an adjective. An ...

Prenominal adjectives precede the noun its modifies and it must occur in the same NP (see L222). Consider the italicized parts of the following two sentences: (1) The student is eager. (2) The eager ...

Simon Horobin does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond ...