“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Louqman Parampath, VP of product management at Roku. In 1868, consumer packaged goods ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. There’s much more to advertising quality than glossy creative, celebrity models and catchy ...

Unity (NYSE: U), the leading platform to create and grow games and interactive experiences, today announced the broad availability of its Ad Quality tool, now available as a free, standalone SDK for ...

Magnite acquired connected TV ad server SpringServe in July for $31 million as part of its ongoing ambition to go big in CTV. But SpringServe continues to operate largely independently, and that’s by ...

Combining return on ad spend with quality score can help reveal which campaigns need attention and which are worthy of further investment. I've previously explained how return on ad spend (ROAS) can ...

Ad quality is essential to fostering trust and maintaining the integrity of the digital advertising ecosystem. Opera, dedicated to delivering safe high-quality experiences through its advertising ...

One in every 140 programmatic impressions has a serious security or ad quality violation, a growing threat to the quality of the programmatic ecosystem. To continue protecting the user experience of ...

Streaming viewing time, already up 266% globally over the past three years, jumped again in Q3 — by 21%, according to the latest State of Streaming report from Conviva. Africa led growth, at +273%, ...

In coming days, the search giant is adjusting its ad system so advertiser quality is judged at the moment a user searches and ads are placed next to the results. Stephen Shankland worked at CNET from ...

The new features give app developers visibility and control over the ads shown to their users; Solution improves the user experience, preserves brand integrity, and optimizes monetization TEL AVIV, ...

In the physical world, advertising is woven into the fabric of our daily lives. Billboards, bus stop ads, vehicle wraps, stadium banners — they are all accepted and expected parts of our everyday ...