Social media continues to be the main platform on which many brands and companies advertise. However, with the rise of TikTok, there has been a major shakeup in advertising performance across the ...

Advertisers of merchandise for young girls find that adult men can become their unintended audience. In a test ad, convicted sex offenders inquired about a child model. By Michael H. Keller and ...

Join the event trusted by enterprise leaders for nearly two decades. VB Transform brings together the people building real enterprise AI strategy. Learn more When Instagram first announced it was ...

Instagram has become the essential platform for reaching millennials because it aligns perfectly with how this generation discovers, researches and connects with brands. Unlike traditional advertising ...

Instagram is my waiting room app. I don't use it every day, but when I have a couple of spare minutes, I like to casually check out what the people I'm following are up to. The problem, lately, is ...

The two dating companies paused advertising on the platform after The Wall Street Journal found their ads appearing next to explicit and child-sexualizing content in Reels feeds. The WSJ got this ...

If you’re the world’s largest retailer, you sell a lot of stuff. Walk into any Walmart and you’ll see what I mean. The average Walmart store is almost 200,000 square feet, and it carries an average of ...

Since July 2021, a cryptocurrency scammer with the fake name "Melissa Jackson" (@melissa_jacks0n) was able to build up an Instagram following of 452,000 users. The account featured stolen photographs ...

Instagram has become a surprisingly profitable storefront for e-commerce brands. Not only can small and large businesses get their products seen by a worldwide audience, but the platform also offers ...

To receive the Vogue Business newsletter, sign up here. Instagram is reversing some of the controversial changes to its display and algorithm in response to a growing backlash against its push to ...