Alignment technology on golf balls has made huge advances in recent years and now Titleist have introduced Soft AIM 360 on two of their offerings, the AVX and Tour Soft. AIM stands for Alignment ...

Aim and alignment in golf is no easy task — especially for amateur golfers who tend to just focus on a general landing area rather than something very specific as a target. During a recent on-course ...

Mastering your setup is crucial if you want to lower your scores this season, and one of the best keys you can focus on when practicing these fundamentals is alignment. Understanding the basics of aim ...

If you're anything like me, you've probably had this very scenario pop-up on the golf course — and it's infuriating as hell when it happens. You take some practice swings, identify a general area ...

Welcome to GOLF’s “Firsthand with a Fitter” series, where we dive into some of the most common issues golfers struggle with on the course, and how properly fit equipment can help address those issues ...

There are two schools of thought when it comes to using an alignment aid on the golf ball while putting. Some players find using a line on their ball helps them align their putter and get the ball ...

CHASKA, MINN. — Go ahead, name the fundamentals of a good golf swing. How long did it take until you said alignment? Along with grip and posture, instructors and professionals have long preached ...