In a brief but telling exchange during the company’s earnings call, Cook revealed, "The advertising category, which is a combination of third party and first party, did set a record during the quarter ...

An Apple marketing exec said its ad showing a hydraulic press crushing musical instruments and art supplies "missed the mark." ...

Apple today shared a new "Great ideas start on Mac" ad, voiced by the late Dr. Jane Goodall, the well-known British ethologist and conservationist. Here is what Goodall says in the ad: Every story you ...

Two research analysts made waves last week when they called for a major shakeup at tech giant Apple. The analysts weren’t suggesting a logo or product redesign. Instead, they called for the ...

Long story short, Cook isn’t leaving Apple any time soon, per a report from Bloomberg. This meshes with the news of Williams’s retirement: Williams is 61 and has worked at the tech giant for 27 years, ...

Popular cartoon series South Park has been satirizing U.S. President Donald Trump, and the latest episode, titled "Sickofancy," includes Apple CEO Tim Cook. A cartoon version of Cook is depicted ...

Tim Cook’s looming retirement caps a 14-year run defined by record growth and disciplined execution. Justin Sullivan/Getty Images Some observers suggest Cook, 65, may not step away entirely, but could ...

Board members and senior executives have accelerated preparations in recent months as Cook, who turned 65 this month, weighs the end of a 14-year run that began after the death of co-founder Steve ...