elf on-the-shelf

Elf on the Shelf "scout elves" are as notorious for keeping kids in line during the holiday season as they are for their ...
Atlanta Magazine

Atlanta-based Elf on the Shelf celebrates two decades of holiday magic

Twin sisters Chanda Bell and Christa Pitts grew up with a family tradition that is now a booming business. They, along with ...

I Helped Turn The Elf On The Shelf Into A Global Phenomenon. I Never Thought It Would End Up Like This.

"Maybe that’s why watching what happened next — not just to the brand, but to Christmas itself — hurts as much as it does." ...

Delighting kids and testing parents: the ‘magical’ Elf on the Shelf turns 20

It’s been 20 years since a tiny Scout Elf began hiding, reporting to Santa, and changing December mornings in the countdown to Christmas forever.
NBC Los Angeles

What's the Elf on the Shelf story? How the beloved Christmas tradition began

Learn all about the history of Scout Elves along with official Elf on the Shelf rules for a fun-filled holiday season.
KY3

Real-life Elf on the Shelf spotted around town

TROUTMAN, N.C. (WBTV/Gray News) - A real-life Elf on the Shelf has been spotted around a town in North Carolina. Dale the elf has been busy this holiday season, visiting places around Troutman, North ...
WVTM Channel 13 on MSN

How an Alabama school is using a real-life 'Elf on the Shelf' to boost attendance

Forest Hills Elementary School in Alabama uses a real-life 'Elf on the Shelf,' played by Assistant Principal Jon Ray Russell, ...
WKRG

Parents turn baby into real-life ‘The Elf on the Shelf’

LAKELAND, Fla. (WFLA) – Many people know the iconic Christmas book “The Elf on the Shelf,” but one Tampa Bay family has decided to take the holiday tradition one step further. Aymee Wagner of Lakeland ...