ROYAL ASSCHER, a diamond jeweler founded in Amsterdam, Netherlands in 1854, will begin releasing new diamond jewelry for the 2021 Autumn/Winter season on October 1, 2021, including the ROYAL ASSCHER ...

The Art Deco design features an Asscher-cut diamond around 3 carats in size So far, the designer behind Pippa Middleton‘s stunning engagement ring from new fiancé James Matthews hasn’t stepped forward ...

The most exciting aspect of the engagement process can also arguably be the most agonizing: deciding between engagement ring cuts. After all, this is the longest style commitment you’ll ever make.

Not to be confused with the shape, the cut refers to symmetry, proportioning and polish – and is the only man-made ‘C’ from the ‘four Cs’ (colour, carat and clarity) Diamonds have an intrinsic beauty ...

Round diamonds account for 65% of engagement ring sales in 2025. Oval cuts take second place at 15%. Princess cuts hold 8% of the market. These numbers tell part of the story. The shape you choose ...

While the classic Round Brilliant continues to reign supreme as the most sought-after diamond shape for engagement rings nationwide, shifting tastes are giving rise to new favorites. Across the U.S., ...