Technology continually shapes and transforms how we interact with everything around us. When it comes to driving, the latest example of this is the integration of augmented reality (AR) in automotive ...

Augmented Reality (AR) is no longer a novelty. It’s a strategic force reshaping how consumers discover, evaluate and purchase products. AR bridges digital and physical retail in ways that drive ...

Thrill and concern meet 7 augmented reality shifts in 2025. The last month has shown entertainment, optics, and niche publishers racing to make AR less ...

Tim Cook said augmented reality allows consumers to be more "present." — -- In an exclusive interview with ABC News, Apple CEO Tim Cook said he favors augmented reality (AR) over virtual reality ...

Luxury real estate is shedding its relationship-only past by using AI and immersive technology to surface new opportunities.

Imagine transforming any room into a behavioral maze that neuroscientists can use to study how the human brain processes rewards. What about bringing therapy directly into a patient’s home with guided ...

The global augmented reality market size was US$ 16.9 billion in 2021. The global augmented reality market is forecast to grow to US$ 109.4 billion by 2030 by growing at a compound annual growth rate ...

This special promotion for the Mondelez brand LU that I discovered on a LinkedIn post, caught my attention and captured my heart. It included 15-seconds video that showed a student, newly arrived at ...

Exclusive: The creators of Pokemon Go and the artists behind a series of hallucinatory installation exhibits are combining to create an augmented-reality portal universe. They talked to me about ...

Google has consolidated teams working on augmented reality and has big plans for a new software platform it's shopping to partners.

Awe builds with 7 picks in 2025 that promise to blur screens and reality alike. These choices arrive as major outlets and ...