Over the years, customer communications have grown into a prominent part of what an enterprise communications infrastructure needs to support. This started in the late 1990s with call centers, ...

Everyone who shops for clothes and books online now expects the rest of their life to be online as well. But when it comes to making decisions about your health, wealth, kids, pets, house, cars and ...

I had a really interesting conversation with a founder this morning who said that around 70% of their sales were to consumers and that the remaining was to businesses. In the context of a pitch, they ...

Business-to-consumer (B2C) marketing refers to the strategies and tactics companies use to promote their products and services directly to individual consumers. Unlike business-to-business (B2B) ...

When most agency pros think about account-based marketing, they automatically think about B2B businesses. Given the effort that would be required to generate enough data on specific consumers and ...