The other day, I was talking to a guy with a physics background. He said that he is very fond of the field of psychology, but expressed concern about the fact that, unlike physics, it is “a soft ...

Psychology teaches us how to understand ourselves and other people. This true statement disguises immense, perhaps infinite, complexity. As complex as psychology is, you can learn and accomplish much ...

The entire study of customer behavior is dedicated to examining the factors and motives that form purchase decisions, as well as the emotional, mental, and behavioral responses and influences these ...

Advertising has long been influenced by the principles of psychology. With the application of the discipline of media psychology, this influence has deepened and become more nuanced. Media psychology ...

Nearly half of our daily activities are performed out of habit, occurring with minimal conscious thought. These automated behavioral patterns, ranging from morning routines to evening scrolling, ...

Behavioral psychology reveals a lot about customer decision-making. Principles like the fresh start effect, fast vs. slow thinking, the speak-easy effect, and social proof can be applied to SEO to ...

TikTok challenges have become one of the platform's defining features, turning short-form videos into global cultural moments. From dance trends and lip-syncs to social awareness campaigns, these ...