To pick the best purple shampoo, I started with the bottles that are in my and other PureWow editors' showers. From there, I determined the best features of each and any specific key ingredients that ...

If, like me, you've dabbled in a blonde hair colour at some point or other, I'm sure you will know the continual struggle of preserving the high maintenance hue - after all, it's pretty common for ...

Shop TODAY independently determines what we cover and recommend. When you buy through our links, we earn a commission. Learn more. If you've ever tried to lighten your hair at home — or caught sight ...

The feeling that lives rent-free in our heads? Walking out of a salon with freshly colored hair. But we demand rent from the brassiness and dullness that happens after a few weeks. That’s where ...

If you have blonde or silver hair, don’t you always want it to look bright? Purple shampoos have purple or violet pigments, which neutralize light hair’s brassiness and tone it to restore the original ...

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Shop the same shampoos stars use while sudsing up. FilmMagic; Getty Images for The Recording Academy; Getty Images for Academy Museum of Motion Pictures; Oribe; Kérastase; Unite Page Six may be ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." As a former blonde, I can attest: there’s nothing better than fresh, just-out-of-the-salon blonde hair.

When it comes to gray, think purple. According to hair experts, the best shampoos for gray hair often boil down to the best purple shampoos for gray hair. The reason? It all comes down to coolness.

Whether you’re starting to notice grays or you’re fully rocking silver strands, a color-specific shampoo can help you maintain the vibrancy and health of your hair. “Gray hair is prone to developing ...