The brands are dueling over straps. By Sam Reed Not all sports bras are created equal. Their general shape may seem simple, but for the billion-dollar athletic apparel industry and the many behemoths ...
Helena Kaylin wants to change the way we develop bras. The founder of Mindd Bras and an expert on bra development was fed up with fact that eight out of ten women wear the wrong size bra. “So 80% of ...
A Florida-based entrepreneur is suing Nike for allegedly copying her design patents pertaining to a sports bra with pockets. SherryWear LLC claimed in a lawsuit filed this week that Nike copied its ...
True & Co. used a Netflix model of big-data mining to create a new bra line. Does this finally mean perfect undergarments for all? There’s nothing sexy about big data. Then again, for anyone who has ...
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What to look for in a bra as you age
Honeylove reports that comfort and support in bras are crucial for aging women, emphasizing proper fit, design, and easy ...
RICHMOND, Va. – A scary encounter led a woman to develop a bra that can hold pepper spray and a knife. Last April, Jennifer Cutrona was training for a marathon. Her run took her to a favorite wooded ...
Scientists who study breast biomechanics work to create the ideal bra. Aug. 24, 2010— -- In search of the perfect sports bra? You're not alone. And the bustiest women are the worst off, according ...
High-priced lawyers squared off in a federal appeals court on Wednesday to argue over a $68 sports bra. Lululemon, the popular yoga-wear maker, stands accused by a Boston patent troll of stomping over ...
RICHMOND, Va. – A scary encounter led a woman to develop a bra that can hold pepper spray or a knife. Last April, Jennifer Cutrona was training for a marathon. Her run took her to a favorite wooded ...
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