LONDON — Burberry is looking to break new retail ground in Shenzhen, China, today with a store that fuses physical and digital elements and asks shoppers to press their WeChat accounts into action as ...

LONDON — Burberry is taking retail in new directions, building a virtual replica of its flagship Ginza store in Tokyo and inviting customers to browse and shop the spring 2021 collection. After ...

More than a year in the making, Burberry (633 N. Michigan Ave., 312-787-2500, us.burberry.com) has opened the doors to its newly built Chicago flagship. The store has been built up from two stories to ...

After more than a year of construction, the new five-story Burberry store on Michigan Avenue opened to the public this week. And while its black chrome facade, etched to look like Burberry plaid and ...

CHICAGO (AP) — Angela Ahrendts may be CEO of Burberry, but one of her favorite accessories is an Apple iPhone5 that she’s used to oversee a mobile makeover at the 150-year-old company best known for ...

Burberry knows the retail world is changing, and they're determined to stay ahead of the game. As the retail industry continues to move online, companies must adapt to remain relevant. Burberry has ...

Burberry's spent a lot on digital over the years, but it hasn't achieved the e-commerce leadership it aspires to. CEO Christopher Bailey wants to change that. Luxury clothing retailer Burberry has an ...

ON SEPTEMBER 17th Christopher Bailey, Burberry’s creative director, sent models shimmering down the catwalk in a luminous array of lace coats and tiny metallic shorts. The event, part of London ...

Burberry CEO Angela Ahrendts is defecting to Apple to head up its retail operations, both online and bricks and mortar. What lessons will she be taking with her from her digital makeover over Burberry ...