Earlier this year, Cracker Barrel angered a portion of its customer base when it released a new version of its logo without its signature barrel and the man we now know is named "Uncle Herschel." Some ...

The University of Texas broke tradition by adding corporate logos to its football field, a year after athletic director Chris Del Conte said he wasn't considering it. The additions of Humann logos on ...

Steak 'n Shake has taken aim at Cracker Barrel, accusing the Southern country-themed chain of erasing its heritage and identity with its controversial new logo. The Indianapolis-based burger chain ...

The NCAA on Thursday opened the door to colleges being able to put a corporate logo on their football fields for regular season home games. The move by the Playing Rules Oversight Panel comes two ...

Yahoo Sports national columnist Dan Wetzel, senior college football reporter Ross Dellenger, and Sports Illustrated’s Pat Forde discuss the potential for the NCAA to permit corporate logos on jerseys ...

UNLV is the first in the NCAA to sign a deal with a corporate group to put sponsorship patches on the uniforms of college ...

Less than a week after the Cracker Barrel CEO appeared on "Good Morning America" and made the rounds celebrating the company’s new logo, the restaurant chain known for its old-time feel, southern ...

Cracker Barrel CEO Julie Felss Masino was spotted throughout the day on Thursday in Tennessee, marking the first time the executive has been pictured in public since the restaurant chain’s ...

Cracker Barrel CEO Julie Felss Masino told an investing conference on Tuesday that the company updated its logo so that it was more visible on highway billboards. She noted that the move wasn't meant ...