As digital marketing costs keep rising and the ability to micro-target audiences improves, catalogs are intensifying their comeback. Retailers like Nordstrom, Neiman Marcus and Ikea are finding that ...
PORTLAND, Maine (AP) — Honey, they shrunk the catalogs. While retailers hope to go big this holiday season, customers may notice that the printed gift guides arriving in their mailboxes are smaller.
Retail companies found that they could treat catalogs with fewer pages as a marketing tool and include QR and promo codes to entice customers to browse online and complete a purchase. The final ...
As the holiday season kicks into gear, retailers are scaling down their holiday catalogs to pamphlets in response to rising postal rates and evolving consumer habits. With consumers gearing up to do ...
PORTLAND, Maine — Catalogs, those glossy paper-and-ink offerings of outdoor apparel, kitchenware and fruit baskets, are not yet headed for the recycling bin of history. Until recently, the future ...
New product catalog empowers omnichannel retailers with the speed and flexibility to deliver the right product information to customers anywhere NEW YORK, June 11, 2024 (GLOBE NEWSWIRE) -- ...
PORTLAND, Maine -- A big postal rate increase over the summer hasn't stopped catalog retailers from stuffing mailboxes this holiday season. The U.S. Postal Service says more than 300 million catalogs ...
Forbes contributors publish independent expert analyses and insights. I write about retail and the forces that are redefining shopping. Stylitics creates multiple outfit options for a blazer and pants ...
LAST WEEK I received catalogs from online-only retailers Amazon.com and eToys.com. No, these weren’t giant HTML e-mail messages. These were actual printed catalogs with pictured items they sell on ...
The following was previously published in an earlier edition of Retail Insider. As digital marketing costs keep rising and the ability to micro-target audiences improves, catalogs are intensifying ...