Mondelez International has taken its breakfast biscuit concept, Belvita, to China in a bid to capture the attention of the young, time-poor consumer on the hunt for convenience. But with different ...

Mondelēz International announced the launch of belVita breakfast biscuits in China, following its successful rollout in more than 50 markets around the world. Mondelēz International is already the No.

Breakfast cereals inflation in China stood at -2.020% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2023, ...

Economic growth and increasing demand for convenience in urban areas continue to drive the performance of breakfast cereals in China in 2011. In addition, consumer interest in the category is being ...