Clothes, cars, curtains, and cell phones. Each of these has something in common: people care about their color. Car customers may wait weeks for that new hybrid in their favorite color. They may love ...

Patients are more likely to fail to refill their prescription when the color of the pills change, according to a study in JAMA Internal Medicine, formerly Archives of Internal Medicine. Researchers ...

This article was originally on a blog post platform and may be missing photos, graphics or links. See About archive blog posts. About 8% of men and 0.4% of women are colorblind, many of them having ...

With so much of a drug company's resources going toward things like whether a drug actually works with few side effects, it might seem that choosing a color for the medication would be the least of ...

As a child who had to take a lot of medication—I grew up in the era when they gave you antibiotics if you sneezed twice—I had quite the collection of those plastic orange pill bottles with the white ...