Identify your company's competitive advantage and learn strategies to make it sustainable for long-term success.

Firms with strong competitive edges excel in cost, differentiation, and customer service. Competitive advantage means producing goods or services more efficiently than rivals. Investors should look ...

Forbes contributors publish independent expert analyses and insights. Andrea Hill is a multi-industry CEO covering business & technology. The focus is now shifting to AI and competitive advantage, as ...

It may sound counterintuitive, but one of the most useful things many executives can learn about their company’s competitive advantage is that they don’t have one — and there’s nothing wrong with ...

It might be time to re-write the textbook–competitive advantage is on the way out. One of the biggest flaws in the traditional definition of competitive advantage is that it had to be compared to a ...

Competitive advantage has shifted from building permanent, defensible positions to fostering rapid adaptability. In today's fast-changing world, traditional moats quickly erode due to digital ...