Driving trust. Building customer relationships starts with establishing trust through personalized, consistent value at every touchpoint. Long-term loyalty. Authentic connections at every stage of the ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. We’ve all experienced bad customer service. I tried to resolve a ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More What happens after a customer clicks the “buy” button on an ecommerce ...

It’s no secret that brand loyalty is eroding amid increasing price sensitivity and digital overload. While personalized engagement tactics may have been a nice-to-have in years past, in this current ...

Related trends are evolving daily and experiential marketing has very much become an individual and personal experience, often driven by virtual reality (VR) or multi-sensory campaigns. Consumers are ...