The image showcases a visual representation of a complex data mapping process in Salesforce integration. Data mapping is a crucial aspect of Salesforce integration as it ensures the smooth transfer ...

For years, thousands of companies have used Fivetran, a software tool for copying data between various applications and databases, including Salesforce apps. But earlier this year, Salesforce told ...

Increased fees for Salesforce’s Connector program are beginning to affect software vendors, potentially raising integration ...

For businesses already leveraging Salesforce, data is the lifeblood. It fuels customer relationships, drives sales techniques and informs critical decision making. However, as businesses evolve, merge ...

Salesforce Inc. co-founder and Chief Executive Marc Benioff is articulating a bold vision for the next era of enterprise software. In an exclusive interview with theCUBE on April 25, Benioff outlined ...

Salesforce has unveiled enhancements to its Marketing Cloud, including updated email, metrics and social media applications, along with integrated advertising tools to enable trigger ads based on CRM ...