Disney has added Amazon Web Services (AWS) and Google Cloud to the cloud services that are interoperable with its clean room. The update expands the scale and support available for ad campaigns fueled ...

Walt Disney CEO Bob Iger has been telling associates that he’s stressed from trying to fix the mess left by his hand-picked predecessor as he tries to turn around the entertainment giant, according to ...

Disney bumped up its annual Tech & Data Showcase to January this year to prove it has what it takes to compete for streaming dollars during the upfronts with an ad-supported Disney+. Clean rooms are ...

Clean rooms are ad tech’s answer to data privacy. But they can also give advertisers more accurate reach and frequency measurement through first-party audience matching. Disney has been building out ...