NEW YORK--(BUSINESS WIRE)--EDO, the TV outcomes company, has released its Body & Skincare Convergent TV Outcomes Report, detailing the industry's linear and streaming TV ad performance in Q4 2024. The ...

NEW YORK--(BUSINESS WIRE)--Quick-service restaurant (QSR) brands have long turned to TV advertising to drive foot traffic, but not all impressions deliver the same value. In a climate of economic ...

NEW YORK—The data, measurement, and analytics software company EDO has announced that it has closed on a $80 million strategic growth investment from Shamrock Capital, a Los Angeles-based investment ...

EDO’s Basketball TV Outcomes Report Reveals $2.3B in Est. Ad Spend and Powerful Performance Across NBA, WNBA, and NCAA Basketball proves one of the most effective media environments for brands, as EDO ...

NEW YORK—Hallmark Media has inked a deal with EDO to provide measurement insights focusing on the Hallmark Channel and Hallmark Movies & Mysteries’ original scripted series and tentpole movie ...

With $2B in spend analyzed, EDO highlights SLTV’s unmatched ability to drive consumer intent and engagement across genres, categories, and platforms The 2025 Spanish-Language TV Outcomes Report, ...

Restaurant, Luxury Auto, and Finance brands see consumer engagement lifts with NFL media investments, as streaming-exclusive NFL games deliver 66% stronger ad effectiveness than the TV average NEW ...

EDO expanded its Ad EnGage measurement solution Tuesday so it can cover streaming environments and give brands insight into their competitors’ activity in AVOD platforms, traditionally a blind spot ...

NFL ads generated $5.2 billion in national TV revenue last year and were up to 243% more effective than average television spots, with the Super Bowl delivering the highest impact. Streaming-exclusive ...

“We're an advanced data science company that is focused on media measurement. We saw this opportunity to take the state of the art in machine learning and other advanced techniques and apply that to ...

The TV analytics company EDO, co-founded by Edward Norton, raised $80 million at a $200 million valuation. The actor’s involvement stemmed from Norton’s experience with streaming production, since ...

With $2B in spend analyzed, EDO highlights SLTV’s unmatched ability to drive consumer intent and engagement across genres, categories, and platforms Spanish-Language Television (SLTV) is delivering ...