Probably not. His is an iconic role, which places him firmly in the tradition of brand characters. Compare him, then, to the Geico Gecko. Perhaps the most self-aware of the brand characters, the Gecko ...
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The GEICO caveman is a gorgeous hunk without the costume
John Lehr, who now-famously appeared in these ad spots as an offended caveman rolling his eyes at the tagline's suggestion ...
Progressive’s Flo, the Geico Gecko, and Research Shows Advertising Campaigns Don’t Actually Wear Out
The Geico Gecko first appeared in 1999. Progressive’s Flo first appeared in 2008. Neither rivals De Beers’s “Diamonds are Forever” campaign, but still: In advertising dog years, those campaigns seem ...
I liked your article on presidential first pitches. Question, though. Kennedy was left-handed, but the picture showed him throwing right-handed. Did his left arm hurt? Of course, Obama and Clinton are ...
GEICO Gecko Turns Up the Buzz on Disney’s “The Princess and the Frog†WASHINGTON--(BUSINESS WIRE)-- GEICO recently began airing two new television commercials featuring the GEICO Gecko and ...
Netflix is running the first custom creative campaign for its ad-supported tier in partnership with Geico, according to news shared with Marketing Dive. The effort pairs the insurance firm’s gecko ...
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