Color is way underestimated in the world of commerce — there are entire firms dedicated to figuring out how color can affect branding and messaging in the typical consumer market, let alone the ...

In a sea of brushed silver, white and beige, GE hopes to stand out from the refrigerator pack by offering a splash of color. Fridges in its Artistry line of kitchen appliances, which already sport ...

Kitchen appliance colors are a suprisingly important part of your kitchen design. You could spend thousands on a new kitchen only to find that something tiny - like the wrong color stand mixer - ...

KANSAS CITY, Mo. — When it comes to big appliances, are consumers seeing colorful flashbacks from the 1960s and 1970s? Kind of. Although avocado and harvest gold haven’t returned to ranges and ...

NEW YORK >> General Electric, a household name for more than a century in part for making households easier to run, is leaving the home. The company is selling the division that invented the toaster ...