In today's trend landscape, fashion and beauty crazes seem to live out an entire life cycle in the time it takes to make a TikTok. So it's no surprise that the "clean girl" beauty aesthetic, which ...

TikTok beauty trends often inspire and invite users to try the newest hair hack or the buzziest skin-care ingredient. But the latest beauty trend to go viral doesn't want us to follow a tutorial. No, ...

Makeup has long been dedicated to helping people fake the appearance of being awake. Concealers that brighten dark circles, contour hacks that hide the puffy side effects of late, tequila-fueled ...

Discover the top festive makeup trends for Christmas 2025, from glowing natural styles to bold, glamorous looks that will make your holiday season shine.

Welcome to Beauty In A Tik, where each week we put TikTok's viral beauty hacks and innovative trends to the test. Contrary to the image it conjures up, cold girl makeup isn't about chapped lips or ...

The clean girl makeup look is all about dewy, glowy skin. And getting that lit-from-within radiance is easier than you might think, even if your skin is naturally on the drier side. Clean girl makeup ...

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