Super Bowl LIX is in the books, the Philadelphia Eagles are champions and medical marketers want to know how the pharma and health ads performed on the biggest stage. There were a number of health ...
A group of congressional Democrats is urging the Federal Trade Commission to look into allegations that tech giant Meta is discriminately rejecting sexual-health advertisements targeted for women ...
In the last few months, I’ve seen a lot of confusion around Meta Ads’ health restrictions – frightened health marketers and scare tactics from some uncool people. This article aims to set the record ...
“What is VMS?” During the 2023 Super Bowl, Astellas Pharma aired an ad featuring actress Carmella Riley asking women that very question. The 30-second spot (which likely cost around seven million ...
Charli xcx got it right: It’s so confusing sometimes to be a girl. Or, more accurately, a woman trying to access medical treatment. And it’s just as challenging for women’s health care companies ...
The Ad Council is convening a powerful coalition of professional athletes as well as major sports leagues, media companies and top brands to inspire millions to prioritize their mental health through ...
Anyone who menstruates will tell you: a period often doesn’t look or feel like the rapturous dancing portrayed in a typical tampon ad. Taking aim at the sanitized and euphemistic nature of mass ...
The government is giving away money! So say ads on a variety of social media platforms. Consumers, the ads claim, can qualify for $1,400 or even $6,400 a month to use on groceries, rent, medical ...
The Federal Trade Commission has fined online therapy company BetterHelp $7.8 million for allegedly sharing consumer data with third parties like Facebook and Snapchat for advertising purposes. The ...
A crackling fire, sunlit street, diner coffee, scenic trail and Ford Field decked in Honolulu blue. The familiar clips roll in, one after another, and are an ode to all things Michigan. "This is where ...
The self-regulatory privacy group Network Advertising Initiative (NAI) on Wednesday issued a new best practices guide that encourages advertisers to target health ads based on demographic data -- such ...