The transition to value-based care and subsequent focus on preventive health has hospitals making new investments, particularly in advertising. The healthcare industry spent $14 billion on advertising ...

The scene is shadowy, and the background music foreboding. On the TV screen, a stream of beleaguered people stand in an unending line. “If you’re waiting patiently for a liver transplant, it could ...

Although the Philadelphia region has one of the highest concentrations of available medical services in the U.S., the advertising techniques for these healthcare facilities lack variation and seem to ...

If you’re a regular reader of this newspaper, you’ve seen the Methodist Hospital ads: “UnitedHealthcare forced us out. But our ERs are here for you … members can still access our facilities and ...

This New York City subway ad recently caught my attention: “When researching hospitals, consider how much research they do.” The ad for Mt. Sinai Health System advised riders that the research “we do ...

Hospitals in the Philadelphia area may all be using the same playbook when it comes to advertising themselves, a new Drexel University study indicates. Looking at the way hospitals in the city and its ...

Hospital advertising is, by and large, a baleful influence on healthcare, not least because it so often bolsters demand for expensive but unproven procedures that inflate medical bills and insurance ...

New Marketing Science Study Key Takeaways: Patients are positively influenced by hospital advertising. Older patients and those with more restrictive forms of insurance are less sensitive to ads.

Nonprofit hospitals in Ohio spent 3 percent more on advertising and promotion in 2010 compared to the previous year. While the extra ad dollars may signal financial stability, that's still 30 percent ...

This New York City subway ad recently caught my attention: “When researching hospitals, consider how much research they do.” The ad for Mt. Sinai Health System advised riders that the research “we do ...