Why is healthcare so expensive in Vermont? BlueCross BlueShield says it’s, in part, the sheer cost of services from the biggest hospitals.

When the going gets tough, the tough get going. For the well-advertised, however, the going looks quite a bit easier. Hospitals these days are learning to take advantage of unique marketing ...

When NewYork-Presbyterian Hospital evaluated its brand positioning in 2010, leaders found that its message had been lost among other big-time competitors, such as Mount Sinai Hospital, North ...

Providence Saint John's Health Center announced recently it has appointed integrated creative agency David&Goliath as its agency of record and launched a new ‘Everything for the Better’ brand platform ...

Annual awards recognize industry's most successful campaigns, initiatives, people, and teams BALTIMORE, Dec. 9, 2025 /PRNewswire/ -- Sage Growth Partners (Sage), a national healthcare growth strategy ...

The transition to value-based care and subsequent focus on preventive health has hospitals making new investments, particularly in advertising. The healthcare industry spent $14 billion on advertising ...

Over more than four decades in healthcare marketing and senior management, I’ve learned that hospitals and health systems often misunderstand what truly drives market share. Despite the millions of ...

The pharmaceutical lobby is ramping up its opposition to nonprofit health systems’ expanding use of the 340B Drug Discount program with the launch of an advertising campaign describing the subsidies ...

SHAUN YEAH, TOWN LEADERS SAY THAT THE SHELL OF THIS BUILDING HERE BEHIND ME SHOULD BE DONE BY APRIL, BUT THERE’S STILL NOBODY TO RUN AND OPERATE THIS HOSPITAL. THIS WAS THE SCENE FOUR YEARS AGO.

Students from Rutgers University-Newark pose with Rutgers Business School professor Madhavi Chakrabarty inside Rutgers ...