Among other big milestones this year, 2024 marks the 40th anniversary of the Transformers franchise. Hasbro is celebrating the occasion with a new promotion called Transformers '80s Week, featuring ...
The Hot Wheels City Experience is arriving in Manchester this summer and will feature a design centre, an immersive museum, a playground, a gamer zone and a Hot Wheels Lab. Live Nation, BeFun and ...
PANAMA CITY, Fla. (WJHG/WECP) - Not much out there creates the wonder and nostalgia that a toy can. That’s why people of all ages showed up to the Florida Panhandle Toy Expo on Saturday. The event, ...
The Hot Wheels Legend Tour, which cruised into Houston in September, is finishing its 2024 competition Saturday at its Global Grand Finale. Ten custom-made cars remain in the competition, including ...
Hot Wheels has kicked off a communications platform crafted in partnership with BBH USA, "Challenge Accepted," with a parent-targeted campaign centered on how the toy line can nurture a "challenger ...
(TestMiles) – Hot Wheels aren’t just for kids; they’re the hottest adult collectible, with rare cars worth thousands and over nine billion sold since 1968. Why does this matter right now? Forget golf ...
I was one of the lucky dogs who got to tour Mattel’s Hot Wheels design center. Here’s how it went. Back in 1968, Mattel’s Elliot Handler started Hot Wheels to compete against Matchbox cars. Over the ...
Kids are still playing with Hot Wheels, those gleaming toy Camaros, Cougars and Corvettes you got for Christmas or your birthday, years and years ago. But those kids, who are sending new and even ...
Hot Wheels has become an instantly recognisable global brand spanning decades of toy production. As the company has evolved into the 21st century, it’s expanding quicker than ever and capturing the ...
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