Inbound marketing is any marketing campaign where consumers initiate an interaction with a brand. This allows them to attract prospects with value-added content and/or experiences tailored to their ...

Small businesses often face many challenges when it comes to marketing their products and services. Limited budgets, a lack ...

Opinions expressed by Entrepreneur contributors are their own. For businesses to have any hope of surviving this digital-dominated climate, having a robust inbound marketing strategy is essential.

If you are the product marketing head of a B2B company, you must already be using a lifecycle management software for managing the various stages of a product’s lifecycle. This includes product design ...

To build successful marketing campaigns that yield results, it's crucial to deeply understand one thing: how people search for solutions to their problems. From research through physical documents to ...

I’ll say it: the days of outbound marketing are over. The "Wolf of Wall Street" mentality of harassing customers over the phone, sending spamy emails, and going door-to-door to close deals has become ...

For most B2B companies, it’s important to focus on both inbound marketing and outbound marketing. These distinctive approaches are complementary in many ways, so if you use both efficiently, you can ...

An effective marketing plan is essential for your company. The days of outbound marketing – cold phone calls, cold email blasts and direct mail – are coming to an end. The future of marketing your ...

Strategy for lead generation - inbound’s primary goal - involves looking at what you want your website to do, rather than what it is. Tomorrow People found that over half of marketers aren’t sure they ...

Consumer interaction with brands is changing quickly. In today’s digital marketing world, it’s simple for consumers to skip ads and other marketing messages. As a result, marketers are shifting to ...