Learn how to use Meta Ads to drive high-quality leads with the right setup, targeting, and ad formats for B2B, local, or complex sales cycles. While Google Ads is common for lead generation, many ...

For businesses that need to build a customer pipeline by responding to or creating demand, social environments like Meta's apps can offer what traditional lead generation methods like direct mail or ...

Meta has announced two advertising updates, including the testing of “promotional ads,” which are aimed at making it easier for people to discover, manage and apply digital promotions to their online ...

No matter how perfectly crafted your PPC ads are, their success hinges on what happens after the click. In 2025, optimizing your forms and follow-up processes is the key to turning traffic into ...

In a crowded online marketplace, successful marketers are attracting potential customers by using lead-generation tools. These tools are designed to help you find potential customers (also known as ...

Lead generation is critical for the success of B2B businesses, in particular. A consistent flow of high-quality leads drives growth and revenue. However, all lead channels, including lead-generation ...

B2B lead generation marketers: Have you tried Google Discovery ads yet? According to Google, Discovery ads: “…help you reach up to 2.9 billion people as they browse feeds on YouTube, check the Gmail ...

Qualified leads coming from Facebook populate directly into Roland's CRM through ActiveCampaign; their sales and marketing teams have increased engagement and retention by taking quick action CHICAGO, ...

"Popup Like It’s Hot," Mailchimp’s latest ad campaign, sets the tone for its remixed innovation for marketers MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Intuit Inc. (Nasdaq: INTU), the global financial ...