Forbes contributors publish independent expert analyses and insights. Jim Gorzelany is a veteran automotive journalist. Looking at virtually any parking lot in the nation these days is something akin ...

Automotive research company iSeeCars conducted a study revealing the best and worst car colors for depreciation. While some colors have above-average depreciation rates, there are still plenty of ...

Color doesn't have an effect on a car's performance, efficiency, or comfort, but it can be a key factor when buying a vehicle nonetheless. In fact, a 2021 survey from Axalta found that color is an ...

Grayscale colors represent an increasing share of the car color marketplace. Other car colors retain their value better. Karl Brauer says he likes to play a game when others are riding in a car with ...

If you're in the market for a new car, you've likely considered make, model, year and price. But what about color? The color of your vehicle can affect how fast it depreciates, or loses value. Some ...