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A points program that exists primarily to discount purchases is not a loyalty program. It is a slow-motion surrender of ...

Consumers might not just feel obligated to shop at a specific store because of their membership, but they could also end up ...

Ultimately, AI enables loyalty programs to operate at a micro, highly personalized level, using historical data to drive ...

Engagement is a key driver of measurable growth in QSRs, where loyalty programs have evolved from punch cards and stamps to ...

Jai Rawat is the cofounder & CEO at Zinrelo, a loyalty platform with a holistic approach. He is a successful entrepreneur & business mentor. In today's hyper-connected digital landscape, data has ...

Question of the day: How do you navigate the world of loyalty programs, reward systems, membership programs and subscriptions? How can you choose (besides a coin toss)? Is there even any significant ...

Loyalty programs aren’t what they used to be —but retail experts say these six put the customer first instead of simply ...

Many brands in desperate need of traffic are turning to their loyalty programs. Can they do enough to move the needle?

A strong relationship with your customers is the basis of any business that is successful. The loyalty programs, if carefully designed and implemented can be powerful tools to strengthen these ...

Restaurant loyalty programs are under more pressure than ever to deliver. This means restaurants must focus on smarter ways to keep guests coming back—and spending more when they do. The good news?

If customers thought “that loyalty data were being consumed for that purpose, they would opt out of loyalty,” said Brierley ...