For a few weeks in August, an American Eagle blue jeans advertisement featuring actress Sydney Sweeney ensorcelled the nation. The advertisement embraced a known truth—sex sells—and used a classically ...

The first time I ever really paid attention to the color of my jeans was while sitting in urgent care, panicking because my hands had turned a sickly blue. Naturally, I assumed I was oxygen-deprived ...

At first, they wanted to claim progressives were delusional for seeing a slide back into white supremacy in the American Eagle ad. Now they’re boasting about it. An advertisement featuring actress ...

Sydney Sweeney made a denim-clad return to social media three weeks after the release of her controversial American Eagle "Good Jeans" ad campaign. On Friday, the 27-year-old actress, who has not ...

This fall marks an unexpected but decisive shift: Gray jeans are taking center stage. For decades, blue jeans have reigned as the unquestionable staple in wardrobes around the world. From deep indigo ...

One of the oldest maxims in advertising is that sex “sells.” But it turns out that race – and racial controversy – “sells,” too. Witness the sprawling controversy over an American Eagle advertising ...

If you click on links we provide, we may receive compensation. Score similar pairs from Wrangler, NYDJ, and Judy Blue Jamie Allison Sanders is an LA-based writer with over 20 years of media experience ...

Levi Strauss & Co. is doubling down on luxury denim, planning to roll out its new “Blue Tab” jeans — which cost $300 to $400 — in more stores next year as it targets higher-end shoppers while keeping ...