Marketers’ responsibilities for choosing and buying technology are increasing every year. This makes it essential to stay on top of the latest trends in martech. While GE is 125 years old, GE Digital ...

Following the recent promotion of its now former CMO Beth Comstock to vice chair, General Electric has named digital marketing veteran Linda Boff as its next chief marketer. Boff served as the former ...

Beth Comstock, chief marketing officer of General Electric and coauthor of the HBR article “Unleashing the Power of Marketing.” Featured Guest: Beth Comstock, chief marketing officer of General ...

Major brands are using custom content as an increasingly important part of their marketing mix. The world of content marketing, from digital native posts to lush print magazines, is thriving—one of ...

Are you a print subscriber? Activate your account. 3 hours 56 min ago By Gillian Follett - 8 hours 43 min ago By Brian Bonilla - 8 hours 43 min ago By Ethan Jakob Craft - 9 hours 13 min ago 9 hours 43 ...

GE, Sour Patch Kids, Mountain Dew jump on Snapchat’s interactive emojis GE, Sour Patch Kids and Mountain Dew have quickly adopted a new Snapchat feature enabling emojis to stick to objects in a video, ...

Yue (pictured) began his career as senior branding and advertising Manager at GE China in 2012, with the China launch of 'GE Works' global branding campaign. As a result of his integrated ...

Gen Z, born between 1994 and 2010, ages 6 to 22 years old, are now in the bullseye of many marketers. Gen Zs follow Millennials in age and are known for their widespread use of the Internet and their ...

If you're wondering how to get your company out of the "silo structure" that often kills innovation and cross-company communication, social networking might hold the key, and I don't mean Facebook or ...

STAMFORD, Conn.--(BUSINESS WIRE)--GE Money, the global consumer financial services unit of General Electric Company, announced the appointment of Vincenzo Picone to Sr. Vice President, Global ...

GE, Disney, Saturday Night Live and Mountain Dew are among the slew of brands that have quickly made use of Facebook?s new 360 video feature, pointing to virtual reality's growing role in marketing.

When Beth Comstock was hired as chief marketing officer for General Electric, she spent her first 90 days on the job learning about the basics of marketing. Comstock picked up Phil Kotler textbooks, ...