Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Analytics, at its core, is leveraging data for measuring and improving business outcomes.

Shoe shops sell a variety of shoe sizes to accommodate a variety of foot sizes -- but what if both the shoe and foot size depended on how it was measured? Recent developments in quantum theory suggest ...

With each new subwoofer review published, we are now typically uploading an Excel spreadsheet of all subwoofers tested to that point. This can be seen on the main page of this article and any recent ...

Digital marketing and analytics leaders within pharmaceutical companies and advertising agencies are increasingly frustrated with the lack of visibility into what makes up campaign performance ...

Although the terms “measurement” and “currency” are often used interchangeably in TV land, they’re not the same, and the difference matters. Measurement is any set of metrics that determine how an ad ...