Up to 70 percent of conventional laundry detergents contain water, which is expensive for manufacturers to ship and consumers to buy. Will consumers bite on ultra-concentrated laundry detergent?

Want to save energy when washing your clothes? Try Tide’s Coldwater detergent. But if you want to save massive amounts of detergent, try Method’s new 8x concentrated detergent. It might just be the ...

If you do laundry, you’ve probably noticed that detergent containers have been shrinking, with makers touting ever-more-concentrated formulas. Method may have introduced the smallest bottle yet, with ...

Method Products, the eco-friendly cleaning-products company, believes it has a winning strategy for scouting ideas. “We try and identify dirty little secrets in the categories we work in,” says Joshua ...

Are you a print subscriber? Activate your account. By Jessica Wohl - 8 hours 35 min ago By Ad Age and Creativity Staff - 8 hours 56 min ago By E.J. Schultz - 10 hours 25 min ago By Ilyse Liffreing - ...

ONE of the biggest and dullest categories in consumer marketing is showing signs of life. The category is laundry detergents, prosaic products whose advertising budgets have financed decades of soap ...