Data reveals which holiday ads drove the strongest emotional impact, and what marketers can learn from the season’s top ...

With an unusually large number of celebrity ads, some soared and others struggled. While AI-driven ads underperformed. By James Hibberd Writer-at-Large The scores are in for the other big Super Bowl ...

Levi's "Pool Hall" ad staring Beyoncé and featuring her song "Levii's Jeans" is the top-performing retail ad so far this year. (Image courtesy EDO) Even in our increasingly digital world, where almost ...

Last week, Avinash Kaushik said, “The best way to make a Super Bowl ad effective is through ‘spike and sustain’ marketing.” He also explained that releasing teasers, ads, and extended versions before ...

From noted athletes pulling impossibly daring stunts to pointed missives about female empowerment, the most popular YouTube ads of the past decade run the gamut from the gut-wrenching to the inane. In ...

The scores are in for the other big Super Bowl LVIII clash: Which ads performed the best with consumers. The results some reveal interesting trends. The number of Super Bowl ads with celebrities has ...

The scores are in for the other big Super Bowl LVIII clash: Which ads performed the best with consumers. Despite advertising writing big checks, the ads with celebrities only engaged viewers somewhat ...