Economist Stephen Moore says economic momentum is building under President Donald Trump, but lingering voter pessimism and ...

We hear it all the time, in the business world, in the political arena, in marriages, anytime there is a disagreement or conflict: “Perception is reality.” This aphorism is often used to justify a ...

Former President Donald Trump’s claim of immunity from prosecution for actions he took as president will not be fast-tracked by the U.S. Supreme Court, the court said Dec. 22. During my professional ...

“Perception is reality.” Really? Coined by political consultant Lee Atwater, the phrase has made its way into the lexicon of many savvy brand marketers. For the most part, it still holds weight, but ...

The secret to marketing is one thing and one thing only: exploit the difference between perception and reality. We find gaps in the system and wedge our products and stories there. We buy low and sell ...

Years ago, Rolling Stone was struggling to make its numbers. Readership wasn’t the problem. The issue was media buyers’ perceptions of the magazine. And their perceptions were ruling their decision to ...

NASHVILLE - "Perception is reality, but it may not be actuality, and you have got to be able to keep the difference between that." ~ Former Pittsburgh Steelers head coach Bill Cowher Such is the case ...

We hear it all the time, in the business world, in the political arena, in marriages, anytime there is a disagreement or conflict: “Perception is reality.” This aphorism is often used to justify a ...

Social media is an amazing opportunity for departments to sell their product when it is done correctly. Years ago, departments relied on the “news” to tell their stories. Today, the problem is the ...