The Pop It toy craze has finally given us an answer to the question, “What if bubble wrap could, like, re-generate or something?” Predictably, it is super satisfying for kids and adults alike. Pop Its ...

A satisfying exploration of textures and rhythms as each uniquely shaped pop it creates its own calming sound and visual pattern. Simple yet captivating, this experience turns everyday fidget play ...

Blame a capuchin monkey and pandemic anxiety for the latest toy craze. By Jessica Grose Every year or so, a new toy will appear in my apartment and multiply like an invasive species. In 2019 it was ...