Explore how promotional budgets are crafted, allocated, and adjusted to market effectively in today's digital landscape.

Small companies use promotional strategies to achieve short- or long-term sales and branding objectives. Marketing and advertising directors or managers are usually responsible for implementing ...

Lenders looking to capture the interest of borrowers are rolling out promotional interest rates on home equity lines of credit (HELOCs) as a way to stand out in the current high-rate environment.

Yes, we live in a digital world. As such, online marketing seems to be the only thing marketers think of when trying to attract new business. I am even guilty of it myself. With so many marketers ...

Promotional products are among the most cost-effective, highly visible and naturally tangible forms of marketing and advertising in existence. Advertiser recall of branding displayed on these products ...

No one is going to buy a product or service they haven't heard of, nor will they buy it if they don't know what your company offers. This is why a great promotion strategy is vital to grow your ...

Why? Because swag (short for “stuff we all get”) implies a throwaway item with no strategy behind it. And in 2025, that mindset is costing businesses real opportunities. My company is a promotional ...

Banks may offer promotional CD rates as their most competitive yields, but they aren't generally for the most common CD terms. Many, or all, of the products featured on this page are from our ...

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...