There’s shopping, and then there’s home shopping with help from QVC and HSN. As consumers make their final decisions on ...
This story was originally published on Retail Dive. To receive daily news and insights, subscribe to our free daily Retail Dive newsletter. QVC Group is partnering with Philo, a live TV streaming ...
This launch reflects QVC Group's strategic initiative to drive live shopping content to everywhere customers are spending their time. The company, which officially changed its name to QVC Group from ...
Of course it wouldn’t be QVC or HSN without the shoppable element. Viewers will be able to purchase products, perhaps for someone on your Yuletide list, curated by the star while watching the show.
As QVC Group further develops its social content, making a big move to TikTok, it is also diversifying across platforms. "With the launch of QVC and HSN, we are bringing Philo's viewers two distinct ...