Reputation now depends less on direct communication and more on how you’re interpreted by generative AI models.

As luxury hotel Claridge’s successfully defends its mark against a UK candle maker, lawyers say the decision reinforces the benefits of acquiring a reputation but that there are pitfalls in showing ...

Taylor Swift's "Big Reputation" officially hit Netflix on New Year's Eve, and the naysayers have already started to change their tune. After the 29-year-old pop star brought her Reputation tour to the ...

FMCGs could see more NGO campaigns as they miss their 2020 zero-deforestation targets. Reputation events could impact a company's value by as much as 30%. Nestle, BP, and JBS are all case studies on ...

Before dropping her new album, Taylor Swift should've sent a mailer around asking fans if they were going to be able to cope with the emotional strain of 15 new tracks. Because judging by the reaction ...