Roku City is about to get a bit more crowded. The recognizable screen saver on Roku devices is best known for featuring locations, buildings and characters from beloved films and TV shows (like King ...

Roku City is getting its first headline show, courtesy of Demi Lovato. Roku is turning its famed Roku City screen saver into a stage for pop stars, and the company has tapped Lovato as the first ...

Roku is selling a big brand activation of its screensaver dubbed “Roku City” to McDonald's this summer. The streaming distribution platform says the restaurant chain will reach 40 million homes per ...

A Roku promotion for "Barbie" helped boost the company's advertising sales. (Roku) “Barbie” got a surprising shout-out during Roku’s second quarter earnings call Thursday thanks to the movie’s ...

The marketing effort includes an animated vehicle parade on Roku City and a takeover of the Roku home screen By Caitlin Huston Business Writer Paramount+ is buying up more real estate in Roku City to ...

If you let a Roku idle long enough, you will eventually be transported to a magenta cityscape beyond time and space. The screen slowly pans across cozy diners, gothic mansions and a sumptuous, moonlit ...

While Roku is renowned for its user-friendly streaming devices, it's equally famous for its now-iconic cityscape screensaver. The next time your Roku device goes idle, you might notice that your ...