A key part of Roku’s sports strategy comes around sport-specific or league-specific zones. Beyond its overall Roku Sports Zone, the company (known for both smart TVs and connected-TV streaming players ...

Roku frequently adds new channels to its popular streaming platform, The Roku Channel, available on Roku TVs and streaming ...

A big Roku OS update is coming soon with exciting new features for content discovery, sports highlights, and more. The Sports Zone is more customizable, full of highlights and scores, and expanding to ...

YouTube TV subscribers who use a Roku streaming device can now stream live games through the Roku Sports experience. Roku Sports is a free channel hub featuring league fan zones and over 35 FAST ...

Roku's ROKU strategic pivot toward sports content represents a calculated effort to capture higher-value audiences and drive engagement metrics that typically command premium advertising rates. The ...

If you buy something through a link in this article, we may earn commission. Pricing and availability are subject to change. But it's not just streaming devices that let you watch Super Bowl LIX on ...

With surging viewership, fan engagement, cultural prominence, and sponsorship investments, women’s sports are more popular than ever. More than double the number of people watched women’s sports ...

The high-stakes battle for live sports is on, and the industry’s biggest players are gathering to shape the future of streaming. At TheWrap’s flagship conference, TheGrill 2025, top executives from ...

Roku has added several new features to its user interface and operating system meant to make it easier to discover and personalize content, the company said. New features include live sports scores, ...

Roku, Inc. (NASDAQ:ROKU) announced Friday that it has partnered with YouTube TV to bring live sports directly to its Sports Channel, enabling viewers to stream NFL and NBA games without switching ...