Lead generation, at its core, refers to the process of attracting and converting prospects into someone who has expressed interest in a company's product or service. These leads, once captured, can ...

Kathy Floam-Greenspan is the President of Pomerantz Marketing, a full-service B2B agency supporting regional, national and global SMBs. Lead generation as a concept is simple: Find buyers with a ...

Discover what sales leads are, how they work, and factors that impact their quality in the sales process, boosting your ability to convert potential clients.

Q. Can lead generation applications really find my business new customers? Yes, the applications that are now available integrate with your existing sales and marketing systems to provide an ...

Lead generation companies are businesses that help identify, sort and contact high-quality leads on your behalf. These leads will match your ideal customer profile, and with the help of a tailored ...

In today's chaotic sales and digital marketing landscape, cultivating a thriving and steady stream of potential new clientele often stands as the cornerstone of a company’s success. Drawing from my ...

eSpeaks’ Corey Noles talks with Rob Israch, President of Tipalti, about what it means to lead with Global-First Finance and how companies can build scalable, compliant operations in an increasingly ...

The Concrete Coating Accelerator Program is tailored specifically for contractors in the concrete coating and epoxy flooring sectors. It recognizes the unique challenges these professionals face in ...

Make your sales leads prospecting work harder with these three vital steps, advises Rahul Dhingra, senior consultant for North America at Global Intelligence Alliance B2B companies are placing even ...

Lead generation delivers immediate clients, while branding builds long-term recognition. Businesses with smaller budgets benefit from targeted lead-generation strategies. Branding works best for large ...

Since its launch in 2021, Google’s Performance Max (PMax) campaigns have revolutionized how we approach cross-channel advertising. But while this AI-powered campaign has been a game-changer for many, ...