Smart salespeople have discovered that reaching the right prospects at the right time matters more than customization.

B2B CMOs are shifting focus to expanded revenue responsibilities, which means they are increasingly being asked to own their numbers with heightened involvement in the customer experience and ...

The most successful marketers go beyond the AI hype and invest in growing their teams’ skills, cross-functional muscles, and ability to adapt.” — Stephanie Stahl, managing director, Content Marketing ...

These findings align closely with external research as well. For example, Foundry's 2023 ABM and Intent Benchmarking Study ...

In a world with information at everyone’s fingertips, trust is the deciding factor between a lost opportunity and a closed ...

Execution, not vision, is the real B2B commerce problem. Most initiatives fail when pricing, contracts, data and workflows ...

A framework for turning disconnected AI experiments into a governed, repeatable engine that delivers measurable business ...

If you’re a B2B marketing leader looking to elevate your impact, download this report now to future-proof your B2B marketing strategy and lead your team like the pros. Our second ever Global B2B ...

As uncertainty pervades the economy, maintaining profitability ratios and increasing revenue has never been more important. This decade is showing signs of becoming one of the most challenging ...

B2B SaaS teams (business-to-business software-as-a-solution) are expected to do it all, from team management to scaling content production, all while working with limited bandwidth. The pressure to ...

B2B salespeople are much more likely than B2B marketers to say that their company's sales and marketing teams cooperate effectively, according to recent research from Outfunnel and Copper. The report ...