Data reveals which holiday ads drove the strongest emotional impact, and what marketers can learn from the season’s top ...

Britain's biggest retailers have released their Christmas adverts for 2025, with festive fairytales, beloved Christmas characters and even 90s raves among the themes appearing on television screens.

"Love Actually" is an example of a cultural phenomenon that many people in the UK share nostalgic feelings towards, which ...

It's still only early November, but Christmas adverts are already coming thick and fast. While they feature the usual sprinkle of festive cheer, experts say this year’s ads have also been tapping into ...