In many countries, the first of May is International Workers Day, a holiday commemorating the working class and the gains of the labor movement. But in the United States, this day is officially a ...

When a manager seemingly picks the same player repeatedly irrespective of performances (often due to bias, these performances are being made to look worse), the manager gets called out as only picking ...

Marketers frequently champion the idea of "customer loyalty." However, much of what is labeled as loyalty may not be authentic. For years, brands have patted themselves on the bac ...

It's no secret that loyalty programs have become increasingly popular. According to a survey by Lending Tree, about 80% of American consumers are members of at least one loyalty program. A loyalty ...

Editor’s note: This is the third and final articles in a series of articles on, “How to Measure the Success of Your Loyalty Program.” Read part one here and part two here. I started my career at Bain ...

Although the terms “customer loyalty” and “customer retention” are often used interchangeably, they actually refer to two different things. Although the terms “customer loyalty” and “customer ...

Opinions expressed by Entrepreneur contributors are their own. Customer loyalty is the holy grail of a high return on your investment. However, many people tend to think and invest more in customer ...

Loyalty isn’t love, it’s utility, habit and frictionless design, and it’s time marketers built programs that reflect that reality. Editor’s note: Loyalty isn’t love — it’s habit. In Part 2 of our ...

Customer loyalty is a customer’s willingness to repeatedly return to a company to conduct some type of business due to the delightful experiences, quality of products or services, and the value they ...

A points program that exists primarily to discount purchases is not a loyalty program. It is a slow-motion surrender of ...

A recent Wall Street Journal article found that many travelers are re-evaluating whether status with an airline is worth it. In comments on the article, readers engaged in a friendly debate. Some find ...